Sep 10, 2014 By dunham 0 Comments

The traits that make Don Draper successful are:

  1. An insatiable desire to win.
  2. Solid business acumen.
  3. Ability to take action.
  4. A rare ability to see what others will never see.

How many Don Draper's are on your team?

Sep 02, 2014 By dunham 0 Comments

Can your team tell a memorable story to present a key point to win a sale? Do they have the capabilities to set the scene, introduce the key players, begin the journey, encounter and overcome obstacles, resolve the story all while making the point to win the business in a captivating manner?

What does it take to win the World Cup of Soccer — on and off the field of play? Do your sponsorship and marketing efforts have what it takes? Let’s find out.


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